Vivian is a highly creative and results-driven marketer with over seven years of experience in the aviation industry. She is deeply experienced in marketing strategy, planning and business development. Serving as Manager of Business Development/Marketing, Vivian oversees the company’s marketing team — a team charged with marketing efforts aimed at supporting the company’s growth objectives and strategic priorities, while also building the DY brand and increasing visibility for the company.
Vivian supervises the creation of bidding documents for winning contracts; manages visibility plans and communications strategies for industry events or conferences; develops compelling award submissions; and develops content for advertisements, social media, email marketing and marketing collateral. Also responsible for identifying new business opportunities, Vivian ensures client satisfaction and facilitates the development of growth opportunities through collaborations with prospective clientele.
Recognized by her peers, Vivian earned the designation of Certified Professional Services Marketer (CPSM) in 2020 from the Society for Marketing Professional Services (SMPS), which approved her commitment to competence and professionalism in the practice of marketing professional services. She also completed the Dale Carnegie Leadership training program for managers and won the outstanding performance award in 2019.
- MS in Communication Arts, Electronic Media, St. Thomas University, FL (2014); BA in Journalism, Dalian Foreign Language University, China (2011)